Terms & Conditions

"Platform" means the BridalSnap software-as-a-service application operated by Humana Ltd (trading as "BridalSnap").

"Client" or "Boutique" means a bridal retail business or professional that subscribes to the Platform.

"Bride" or "End User" means an individual whose photograph is uploaded to the Platform for virtual try-on processing.

"AI Processing" means the use of artificial intelligence models to generate virtual images of the Bride wearing selected garments.

"Generated Content" means any image, animation, or media produced by the Platform's AI systems.

The Platform provides AI-powered virtual bridal try-on services. Clients upload dress images and, with the Bride's consent, the Platform generates images showing how garments may appear on the Bride.

The Platform is a consultation aid. Generated Content is an approximation and does not guarantee how a garment will look in person. Results should not be treated as a substitute for physical fittings.

The Platform includes ancillary features such as customer relationship management, session archiving, animated previews, background scene composition, and reporting tools.

Before any Bride photograph is processed, the Bride must provide explicit, informed consent through the Platform's consent mechanism. The Bride enters their name and confirms their understanding that their image and likeness will be used for AI-powered virtual try-on.

The legal basis for processing under UK GDPR and EU GDPR is explicit consent (Article 6(1)(a)). For US-based users, processing is conducted in compliance with applicable state privacy laws including the California Consumer Privacy Act (CCPA).

If a person provides consent on behalf of another individual, or misrepresents their identity, the consenting party assumes full liability. Neither the Platform nor the Client shall be held responsible for fraudulent or misrepresented consent.

Consent may be withdrawn at any time by contacting support@bridalsnap.com. Upon withdrawal, all associated images and Generated Content will be deleted within 30 days.

The Client acts as the data controller for Bride personal data. Humana Ltd acts as a data processor, processing data only on the Client's instructions and for the purposes described in this agreement.

Bride photographs are transmitted securely to specialist AI infrastructure partners solely for the purpose of generating virtual try-on images. These providers process data transiently and do not retain images after processing is complete.

Generated Content and session data are stored in encrypted cloud storage in UK/EU regions and are accessible only to the Client's authorised workspace users.

For full details on data collection, retention, and rights, please refer to our Privacy Policy.

Bride photographs and Generated Content are retained for the duration of the Client's active subscription plus 90 days following termination.

Brides may request deletion of their data at any time by contacting support@bridalsnap.com or by requesting deletion through the Client's workspace.

Deleted workspaces enter a 120-day soft-delete period during which data may be recovered. After this period, all data is permanently and irreversibly deleted.

Generated Content may be used by the Client for commercial purposes within the scope of their bridal retail business, including client consultations, follow-up communications, and marketing with the Bride's separate consent.

All Platform intellectual property including software, algorithms, models, designs, and documentation remains the exclusive property of Humana Ltd.

The Client retains ownership of their uploaded dress catalogue images and any proprietary branding materials.

Fees are set out in the applicable service agreement or contract between the Client and Humana Ltd. A one-time setup fee is due upon signing. Monthly subscription fees are invoiced in advance.

Invoices are payable within 14 days of issue. Late payments incur interest at 4% above the Bank of England base rate, calculated daily.

Humana Ltd reserves the right to restrict Platform access where payments are overdue, subject to any agreed grace period.

All fees are quoted exclusive of applicable taxes (VAT, sales tax) unless otherwise stated. The Client is responsible for any taxes applicable in their jurisdiction.

The initial contract term is specified in the service agreement. Following the initial term, the agreement renews automatically on a monthly basis unless either party provides at least 30 days' written notice of termination.

Either party may terminate the agreement immediately if the other party commits a material breach that is not remedied within 14 days of written notice.

Upon termination, the Client's access to the Platform will be suspended. Data will be retained for 90 days to allow export, after which it will be deleted in accordance with the data retention policy.

To the maximum extent permitted by law, Humana Ltd's total aggregate liability under or in connection with this agreement shall not exceed the total fees paid by the Client in the 12 months preceding the claim.

Humana Ltd shall not be liable for any indirect, consequential, special, or punitive damages, including loss of revenue, profit, business, or data.

The Platform is provided on an "as is" basis. While Humana Ltd endeavours to ensure accurate and high-quality AI output, no warranty is given regarding the accuracy, completeness, or fitness for purpose of Generated Content.

The Client agrees to indemnify and hold harmless Humana Ltd against any claims, damages, or expenses arising from: (a) the Client's use of the Platform in breach of these terms; (b) any claim by a Bride or third party relating to the Client's use of Generated Content; (c) any breach of data protection law by the Client.

Humana Ltd agrees to indemnify the Client against any claims arising directly from a proven defect in the Platform's security measures that results in unauthorised disclosure of Bride data, provided the Client has complied with all reasonable security recommendations.

Contracts may be signed electronically through the Platform's signing mechanism. Electronic signatures are valid and enforceable under the Electronic Communications Act 2000 (UK), the eIDAS Regulation (EU), the ESIGN Act (US), and equivalent legislation in Canada, Australia, and New Zealand.

By signing electronically, the signatory confirms they have authority to bind the named party and that the signature constitutes their genuine intent to enter into the agreement.

These terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

For Clients based outside the United Kingdom, these terms are intended to comply with applicable local laws including but not limited to: EU General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), and the Australian Privacy Act 1988.

Where any provision of these terms conflicts with mandatory local law, the local law shall prevail to the extent of the conflict, and the remainder of these terms shall continue in full force.

The parties agree to attempt to resolve any dispute arising under or in connection with this agreement through good-faith negotiation in the first instance.

If the dispute cannot be resolved by negotiation within 30 days, either party may refer it to mediation administered by the Centre for Effective Dispute Resolution (CEDR) in London. The cost of mediation shall be shared equally.

If mediation does not resolve the dispute within 60 days of referral, either party may commence court proceedings in accordance with the governing law clause.

For EU-based clients: the European Commission provides an Online Dispute Resolution (ODR) platform at https://ec.europa.eu/consumers/odr. This platform can be used for out-of-court settlement of disputes.

Where Humana Ltd processes personal data on behalf of the Client, the parties acknowledge that the Client is the data controller and Humana Ltd is the data processor within the meaning of UK GDPR and EU GDPR.

Humana Ltd shall: (a) process personal data only on documented instructions from the Client; (b) ensure that persons authorised to process personal data are bound by confidentiality obligations; (c) implement appropriate technical and organisational security measures; (d) not engage sub-processors without prior written authorisation from the Client (general authorisation is given for the processors listed in the Privacy Policy); (e) assist the Client in responding to data subject rights requests; (f) assist the Client in ensuring compliance with security, breach notification, DPIA, and prior consultation obligations; (g) at the Client's choice, delete or return all personal data after the end of the provision of services; (h) make available to the Client all information necessary to demonstrate compliance and allow for audits.

The Client grants general authorisation for the sub-processors listed in the Privacy Policy (Section 7). Humana Ltd will notify the Client at least 14 days before adding or replacing a sub-processor.

A standalone Data Processing Agreement is available on request by contacting support@bridalsnap.com.

The Platform uses proprietary and third-party artificial intelligence models to generate virtual try-on images. These models process bride photographs to produce approximations of how garments may appear.

All Generated Content is clearly identified as AI-generated within the Platform interface. Generated images may contain metadata identifying them as AI-produced.

AI models may produce imperfect results. Output quality can vary based on input image quality, lighting, garment complexity, and body type. Humana Ltd does not guarantee accuracy and encourages physical fittings for final dress selection.

Humana Ltd is committed to fairness in AI processing. We regularly evaluate model performance across diverse skin tones, body types, and garment styles to identify and address potential biases.

Nothing in these terms excludes or limits any statutory rights that cannot be excluded or limited by law. This includes, but is not limited to, rights under the Consumer Rights Act 2015 (UK), the Australian Consumer Law, and equivalent consumer protection legislation in the Client's jurisdiction.

For distance contracts with consumers or sole traders: you may have a right to cancel within 14 days of entering the agreement under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 (UK) or equivalent local legislation. To exercise this right, contact support@bridalsnap.com within the cooling-off period.

Where the Platform is provided as a business-to-business service between commercial entities, the statutory cooling-off period does not apply.

Humana Ltd may update these terms from time to time. Material changes will be notified to Clients via email at least 30 days before taking effect. Continued use of the Platform after the effective date constitutes acceptance of the updated terms.

The latest version of these terms is always available at the Platform's website.

For questions about these terms, contact: support@bridalsnap.com

For data protection and privacy queries, contact: privacy@bridalsnap.com

Humana Ltd, First Floor, 8 Priory Place, Doncaster, DN1 1BL, United Kingdom

Company Registration Number: 13178063

VAT Registration Number: GB331956788